• This year’s Super Bowl did not feature any crypto ads, unlike the previous year.
• The most prominent ad from last year featured Larry David and was for the now defunct FTX exchange.
• Many were critical of the ad as it portrayed crypto negatively and FTX has contributed to multiple issues in the digital currency space.
No Crypto Ads at Super Bowl
This year’s Super Bowl featured no commercials related to cryptocurrency or digital currency, a sharp contrast from last year which saw many advertisements for crypto-related products and services.
The Larry David Commercial
One of the most notable ads that aired during last year’s Super Bowl was one featuring Larry David of „Curb Your Enthusiasm“ fame. In this commercial, David played various versions of himself throughout history being surprised when humans achieved big things like inventing the lightbulb. At the end, he was told that FTX is a good way for newcomers to get into cryptocurrency but responds with “Eh I don’t think so”, implying it isn’t a safe bet. The ad concluded with „Don’t be like Larry“. Unfortunately, this commercial didn’t age well given that FTX eventually folded due to bankruptcy and its founder Sam Bankman-Fried is currently facing trial for fraud in Northern California.
Social Media Criticism
The commercial drew criticism from social media users who found it distasteful given how it implied people should trust crypto investments without knowing all of the risks involved. One person commented: Larry David in a crypto ad is a pretty succinct answer to, ‚Is it ever possible to have enough money?‘ Other Twitter users posted messages such as: Larry David being in a crypto commercial is the single most devastating thing to ever happen to me. Please give me space to process.
FTX To Blame?
FTX has been connected with many issues surrounding digital currencies due its own downfall and volatility of world markets. It seems that most former traders wish they had been more cautious than trusting an advertisement featuring famous actor/comedian Larry David would suggest they should be regarding their investments into cryptocurrency platforms like FTX’s platform promised during its time operational before going bankrupt earlier this year (2022).
Conclusion
It appears that after seeing how badly things turned out after last years‘ Super Bowl commercial involving FTX and Larry David, advertisers decided against running any similar advertisements this past NFL season (2023). While some may have enjoyed these types of commercials before learning about what happened with FTX and its founders, others may have seen them as irresponsible or even dangerous given how quickly rare circumstances can influence market trends worldwide when dealing with digital currencies like Bitcoin or Ethereum
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